The best of both worlds:
Freedom in owning your own practice, help with the logistics.
Sure, you’re more than capable of launching, leading, and growing your own practice alone.
But why would you?
Amelia is a lot of things, but here's what we're not.
Amelia is not a franchise.
You own and run your practice. We’re here just to make doing so easier, enjoyable, and to absorb much of the risk.
Amelia is not here to take your autonomy.
You, the surgeon, own and run your practice. We provide a toolbox of resources, strategies, and support in which you can choose to implement into your business.
Amelia is not a private equity-backed company.
Amelia HQ is a byproduct of a plastic surgeon and practice owner getting fed up with the mediocre tools and predatory sales tactics that were forced upon us.
Amelia sparked from one question:
What do I want from my career?
We’ve all seen our mentors lose their autonomy (we promise not to do that).
For all of the things you are passionate about, you get complete control with support when you need it. For all of the things you are not passionate about, you get help and control when you want it.
There is power (and comfort) in numbers.
When you have wins to share, there is a group of other surgeons eager to hear them. When you have problems to solve, that same group is there to help.
Before deciding on a career direction, it would make sense to take record of where other surgeons start their careers and where they end up. When doing so, you will likely see that there is consistently one group with more happiness, less turnover, and more freedom ... surgeons who start a practice.
We have some theories as to why...
As surgeons, we love hard work. We love a challenge. We also like to see the challenges bear fruit — for our patients, our relationships, and our careers.
We also like to know that we get to have a hand in what is created. Very few of us want to be told what to do just so that we can put in our 40 hours and go home.
Instead, we like to know that our ideas matter, that our experience is important, and that good can come of both for us and others.
So...
Why doesn't everyone start a practice?
Amelia owners serve as a network of mentors for other Amelia surgeons. Each of us is at a slightly different point in the process, ensuring that no matter what is keeping you up at night, there is someone who can and who wants to help.
Here are the questions you're probably asking
Why can't I name my practice something other than Amelia Aesthetics?
We are all taught that our personal brand is critically important to our success—Amelia believes that too.
Amelia isn’t an umbrella you sit under, it is a spotlight you stand in. Amelia builds the stage you and your practice are standing on. From there our team of creatives and skill players nurture your reputational growth in our private community with over 70,000 women interested in plastic surgery.
Our unique customer platform and marketing team ensure that the right people are watching as we transfer the authority of our educational tools and educating personalities to your brand. Your job is to do what only you can do. If there is no star in the center of the stage, there is no show. Your job is to be the star.
What if I don't want to be an Amelia, but I want the Amelia tools?
This is the single most common request that we get. Using the tools without being an Amelia is a bit like trying to cook from a recipe that has the ingredients listed but not the instructions.
These tools are created in a bespoke way to live inside of an Amelia practice. Without the framework with which to use them, the magic is easily lost.
How does it work?
To simplify, let’s think of opening a practice in 3 stages.
Opening an Amelia in 3 stages:
Consideration & Learning
This stage (likely the stage you’re in now, if we had to guess) is all about juggling the idea of opening your own practice with the endless list of questions about how. We’ve got resources to help you figure out if a) this is the right thing for you to do and b) how to do it.
We recommend reading or watching The Private Practice MBA. We’ve outlined all of our wins and losses and the lessons we’ve learned as a result to help provide at least one, useful resource to guide you through this whole process. Once you’ve finished, you’ll have a good idea of the business side of medicine and if it’s something you want to do.
Committing & Community
Once you decide you want to own a practice, you can take a little comfort in knowing that you’re not alone. Amelia is a community of other surgeons and experts all here to help you out, celebrate your wins, and when you want it, offer guidance.
Our startup team will work with you through the long list of steps required to launch your practice. This team exists primarily inside of HQ but also includes experts from other Amelia practices who are actively doing what you are after. They will assist you from the moment you make your decision to the exciting days before your practice opens.
Leadership & Growth
Next are the tools that will allow your practice to thrive in the years after it opens. For most of us, the first year is the most daunting.
But if we do this well together, you will be running the business for many decades. The vast majority of our resources and spending goes into this category and, as a result, the tools in this lane are...extraordinary.
To confidently understand and walk through the steps to opening your own practice, you have to know what the steps are...
Curate your team
Hire, train, and lead a team that runs like a well-oiled machine—especially when you are in the OR. It took some time, but we finally nailed down the key roles you’ll need your practice: You the business owner, Your Business Director, and Team Leader.
Surprise and delight
Deliver an excellent patient experience. (Hint: This is vastly easier said than done, but you can take a look at how we approach it here).
Put yourself out there
Build your own influential and sought-after personal brand with the patients you want to serve. We have a team dedicated to helping you identify, curate, and spread your influence and brand based on the things that are uniquely you.
Optimize your finances
Decrease expenses via tangible cost-savings and pre-negotiated rates to grow revenue and lower costs. We do this with power in numbers, negotiating with vendors on behalf of all Amelia practices. So when one Amelia wins, we all do.
Work hard, live well
Simultaneously be productive and profitable while maintaining a healthy work-life balance. Our resources, mentorship, and community are here to help you run an extremely efficient business so you can have the best of both worlds.
Amelia is more than just a toolbox.
We're a network of like-minded, world-class surgeons who can help you become a better surgeon and business leader.
Dr. Rafi Fredman
Dr. Kate Kottwitz
Dr. Michelle Roughton
Dr. Jeremy Pyle
Dr. Cedric Hunter
Dr. Jared Blau
Dr. Marcos Lopez
We believe the patient experience starts long before the consultation...which means serving your patients begins before you even meet them.
We call this process of serving patients before a consultation the patient funnel.
Our patient funnel is a culmination of literally thousands of best practices from the wisest and most successful businesses—meticulously adapting and integrating them into the field of private practice plastic surgery.
Community
Providing patients in the earliest stages of their journey with a safe, supportive space to connect, ask questions, and begin their research in an unbiased environment.
Research
Offering free, relevant, and honest information in one, easy-to-access resource to make the research phase enjoyable.
Resources
Supporting patients intellectually and emotionally through each stage of their patient journey (on average 8-12 months long).
Connection
Introducing patients to trusted plastic surgeons committed to excellent patient care, transparency, and life-changing results.
Experience
Walking patients through a high-touch, seamless patient care process that provides hours and hours of interaction as a patient moves from consult to post-op.